Back to PortfolioWatchdog Creative
A centralized platform for monitoring ad campaigns, tracking performance, resolving errors, and analyzing creative, so teams run everything from one place instead of many tools.
Introduction
WatchDog Creative centralizes digital campaign management: monitor and track performance, resolve errors, and analyze creative in one place. I designed the UI system and the data visualization, replacing a scatter of tools with a single operational dashboard.
Impact
reduction in campaign management errors
improvement in performance tracking accuracy
Problem
- Hard to track and manage many campaigns at once
- No reliable way to measure performance or surface errors
- Thin insight into creative performance, which hurt ROI
Goals
- Centralize campaign monitoring, tracking, and error resolution in one platform
- Make performance legible through clear data visualization
- Replace multiple tools to cut errors and improve decisions
Owned the UI system and data viz
As the UI designer, I owned:
The interface system and its guidelines, for consistency across the product
Component design across the dashboard
Data-visualization research, to pick the right chart for each metric
Centralized, automated data visualization
WatchDog centralizes data collection across campaigns and automates the aggregation and visualization, which cuts manual work and the errors that came with it.
Analytics and lead management in one view
Centralizing analytics and management lets teams make data-driven decisions and improve campaign performance, with fewer tools to juggle and fewer errors.
Responsive, so it works on any device
A responsive approach made WatchDog usable across mobile devices, so teams can monitor and act anywhere, without a computer.
A responsive approach made WatchDog usable across mobile devices, so teams can monitor and act anywhere, without a computer.
What's next
New Metrics
Add new APIs and metrics
Custom View
A custom view and dashboard per user and use case
Analytics Dashboard
Custom dashboards with custom queries, surfacing the info most relevant to each user
